How this site makes money
At present it does not. The site carries no advertising, no affiliate links and no paid entries, and no operator has paid for anything on it.
Income today: none
| Possible source of income | Used on this site? |
|---|---|
| Affiliate commissions from casinos or bookmakers | No. There are no tracking links and no links to operators at all. |
| Display advertising | No. Pages load no advertising code and make no requests to other servers. |
| Paid or sponsored placement in the register table | No. The table follows the regulator's list in alphabetical order. |
| Sponsored articles | No. |
| Selling data about visitors | No. See the privacy page. |
| Subscriptions or donations | No. |
The running costs are carried by the publisher, whose legal entity is not yet published (see contact).
Why there are no operator links
Kenyan law restricts gambling advertising. Section 87(1) of the Gambling Control Act, 2025 forbids promoting the advertisement of a gambling activity without the approval of the Gambling Regulatory Authority. The Gambling Control (Advertising) Regulations, 2026 define "advertisement" as any form of communication that promotes or is intended to promote participation in a gambling activity (r.2) and prohibit, among other things, a call-to-action message and the use of testimonials (r.9).
A paid link to a casino would be hard to describe as anything other than promotion. This site has no approval from the Authority, so it runs without such links.
If that ever changes
Should the site one day earn money from operators, three things would happen first: the Authority's approval would be obtained and its reference published here, this page would be rewritten to say who pays and for what, and every paid link would be labelled as such where it appears. None of that has happened.
Two things would not change: the register table would keep following the regulator's list, and the legal guides would keep citing the Act, whatever an operator might prefer.
What this means for you
No page here has a commercial reason to send you to a casino. The site's only stake is in being accurate, and the rules it follows are in the editorial policy. Gambling is addictive; if it is hurting you, start at the responsible gambling page.